New Instant Decision Term Life Product

Todd Ruplinger   |   September 2021   |   1-minute read
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Ash Brokerage, Ameritas and SCOR announce a new next-generation term life insurance product, Ash Instant term issued by Ameritas Life Insurance Corp.

This innovative digital product is available to Ash advisors through the Ash Term Express platform. Together, the product and platform are transforming the life insurance landscape.

Our predictive data modeling provides improved outcomes for clients, while making the process fast and simple.

"It's not enough to keep up with industry changes. Ash leads the way as the first brokerage general agency to offer this exclusive and innovative design. We broke the mold and we stand alone," says Tim Ash, CEO of Ash Brokerage.

"This product is a breakthrough for our industry," adds Todd Ruplinger, Ash Brokerage's Chief Innovation Officer. "Our predictive data modeling has provided improved outcomes for clients and advisors, while making the process fast and simple. Advisors who viewed life insurance as an obstacle now have a simple solution for protection."

Ash Instant term leverages modern technology to enable advisors and their clients to place a term life policy with ease, collaborating through a unique protection journey at their own pace and sequence.

Based on more than 50 years of experience and data, Ash Instant term provides an online underwriting decision in seconds.

''Ash Instant term offers one of the best automation rates in the market while it maintains very competitive prices," explains Richard De Sousa, Senior Vice President, Deputy Head of Growth and Development at SCOR. "Qualified applicants can confirm receipt of coverage within 15 minutes in either an agent-assisted or self-serve fully digital environment."

"Ameritas is always focused on finding new ways to reach more customers," says Bill Lester, Ameritas President and Chief Executive Officer. "That's part of our mission of fulfilling life through convenient, high-quality insurance and financial services. An instant-decision term life product accomplishes all that and more. A great collaboration."

Ash Instant is underwritten by Ameritas and reinsured by SCOR. The combination of Ash's proprietary submission platform, Ash Term Express, and the new Ash Instant term product makes obtaining term insurance easier than ever.

You can read the official press release here.

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About the Author

Todd Ruplinger joined Ash Brokerage as the Chief Innovation and Distribution Officer. This role allows him to continuously push the business boundaries and challenge long-held assumptions within the insurance industry. During his career, Todd has created three different platforms, all of which simplify the life insurance process for various roles: consumer, agent, administrators, carriers and institutions.