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Our concept library is primarily intended for financial professional use only and is not to be reproduced or shown to clients. For pieces to use with customers, check out the client-facing category. Client-facing pieces are subject to broker-dealer review.

Why Own an Annuity

There are many reasons to buy annuities. Choosing the right annuity is important in helping clients reach their financial goals. Whether that's income, accumulation, long-term care coverage or legacy planning, a review of their current goals will ensure an alignment for success.

Retirement Client Letter for Advisors

When marketing new concepts to clients, it can be tough to get started. We did the hard work for you with this client-friendly letter highlighting the benefits of a qualified longevity annuity contract (QLAC). Download it, modify it and send it to your clients to start a conversation.

How To Win The Retirement Game With Income Alpha

Two couples. Same age. Same goals. Completely different outcome. See how using the Income Alpha approach to retirement planning increased the spending power of one couple by a million dollars, decreased their risk and ensured assets weren't being left on the table.

RICP Certification Scholarship

With The American College of Financial Services and insurance carrier partners, Ash Brokerage offers up to $1,500 toward your pursuit of the Retirement Income Certified Professional® (RICP®) designation. You'll gain immediate knowledge to help solve your clients’ retirement concerns.

Create a Conversation - Volatile Market 

In this conversation card, you're looking for risk-averse clients who are nearing or currently in retirement. These clients want their money to grow tax-deferred, but feel uneasy about market swings. A fixed indexed annuity (FIA) can help mitigate the risk while offering strong returns.

Create a Conversation - Managing Risk

In this conversation card, you're looking for clients who are concerned about rising rates, inflation or market risk. But they still want higher returns. With a fixed indexed annuity (FIA), clients can have no risk of loss while providing the ability to meet or exceed inflation.

Create a Conversation - CD Alternative

In this conversation card, you're looking for clients with CDs that rollover regularly or where the clients aren't using the funds. Through a multi-year guarantee annuity (MYGA), you can provide principal protection and liquidity with a greater return than a typical CD.

Comparison of Asset Alternatives

You may get questions comparing the benefits of an annuity vs a CD. Or compared to a money market, bond or equity fund. This cheat sheet provides a quick reference to the features, fees, taxation and commissions of eight common types of assets your clients may consider.

Protecting Gains with a Fixed Indexed Annuity

A fixed index annuity can be an elite player to your client's retirement income lineup. And with this easy-to-understand game plan, you can tackle all the ins and outs of FIAs and learn how to put them in play.

Collect and Accumulate Retirement Assets Through IRAs

If your clients are holding all their retirement assets in defined contribution plans or institutional IRAs, they’re at a financial disadvantage. See why these plans can cause problems if your client has enough assets to begin to consider individualized financial and estate planning.

Executive Comp for Nonprofits

When it comes to recruiting and retaining key employees, nonprofits are limited due to IRC Section 457. Here are three executive comp plans that help nonprofits including split-dollar, restricted executive bonus arrangement (REBA) and nonqualified deferred compensation.

Executive Comp Alternatives

An effective executive benefit program must meet the objectives of both the employer and employee. This concept examines the structure and design of three plans: nonqualified deferred compensation, restricted executive bonus arrangement (REBA) and split-dollar arrangement.