New Enhancements to Leading Instant Decision Term Product

Nikki Parker   |   February 2023   |   1-minute read

Ash Instant, a hassle-free, no-medical, instant decision term life insurance product, now offers a conversion option and a better user experience.

“As the industry evolves, Ash remains committed to furthering the use of instant decision products,” says Tim Ash, CEO of Ash Brokerage. “The addition of a conversion provision as well as other platform enhancements add to the value Ash Instant brings to clients and advisors alike.”

Based on user feedback, enhancements include an upgraded software platform and improved underwriting. Perhaps most exciting is the contracting process, which now allows an advisor to be the writing agent on a policy.

Bob Jurgensmeier, Executive Vice President – Independent Distribution and Investments, Ameritas, believes, “the new platform Ash has built is moving the industry forward and adding value for advisors. We are excited to be part of the continued advancement of the offering.”

Along with the instant decision comes a commitment to advisors ensuring the best and most exclusive insurance offering. Having developed the platform for quoting and submitting an application, Ash Brokerage continues to monitor feedback, allowing for enhancements that make sense.

“We are excited about the enhancements in place to better meet the needs of both advisors and consumers. We continue to evolve across technology, underwriting and overall processes to make this product one that is constantly advancing to keep up with the changing landscape,” says Manisha Dias, Head of U.S. Partnerships at SCOR.

Ash Instant is underwritten by Ameritas and reinsured by SCOR. The combination of Ash's proprietary submission platform, Ash Express, and the enhanced Ash Instant term product makes obtaining term insurance easier than ever.

About the Author