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Concept Library

Uncover ideas you can take directly to your clients. Search and filter by business line, topic or type of concept. Download it. Print it. Learn it. Then contact us to discuss how we can help you implement the solution for your clients.

Our concept library is primarily intended for financial professional use only and is not to be reproduced or shown to clients. For pieces to use with your customers, check out the client-approved category.

Estate Equalization for Business Owners

Business owners are a common candidate for estate equalization because assets are often tied up in their business. When they have multiple children with varying levels of involvement in the business, life insurance can help make bequests equal AND keep the business intact.

Product Based Bonus Plan

A product-based bonus plan allows an employer to pay for an insurance product on an employee's life. The employee owns the policy, but the employer may restrict access to cash value through a special policy endorsement, commonly referred to as “golden handcuffs.”

Estate Equalization for Blended Families

Blended families present unique estate planning concerns. Parents usually want to ensure children are not treated unfairly after the biological parent passes away. An irrevocable trust, with gifts allocated to purchase life insurance can make sure the entire family is treated fairly.

Estate Equalization for Prized Assets

Prized assets, such as real estate or valuable collections are difficult to split up during estate planning and often have different sentimental value to each member of the family. Life insurance can ensure the financial value of bequests remains equal across the board.

Ash Term Express

With Ash Term Express, we took the guesswork out of quoting to get the best term life options. You can quote and submit an application in minutes. It tailors information based on responses and carrier selection, so no time is wasted answering unnecessary questions.

The Value of Using IRA Annuities

If your clients are holding all their retirement assets in defined contribution plans or institutional IRAs, they’re at a financial disadvantage. See why these plans can cause problems if your client has enough assets to begin to consider individualized financial and estate planning.

Real Benefits of Indexed Annuities

In years when the S&P 500® Index is negative, fixed indexed annuities (FIAs) can be a client's hardest-working asset. Supported by a minimum guarantee, FIAs provide an opportunity to accumulate value on the appreciation of the S&P, without losing premium when the S&P was negative.

Retirement Service Value Adds

As a business owner, your attention is pulled in every direction at once. Whether you’re expanding, marketing or protecting your business, we can help. More than brokerage, these complimentary value-add services could be the difference you need to hit your goals for growth.

Life and Health Guaranty Associations

Most states have guaranty funds to help pay the claims of financially impaired insurance companies. State laws specify the lines of insurance covered by these funds and the dollar limits payable. This cheat sheet summarizes the max liability limits broken down by state.

Financial Product Continuum

Planning for retirement is a constant balance of risk versus return. In some instances, a fixed or fixed indexed annuity (FIA) may be the perfect choice to protect your clients' assets while maximizing the potential for gains. See the advantages and disadvantages annuities provide.

Ash Annuity Audit Consumer Guide

This piece encourages clients to take a step back and meet with you to review their existing annuity contracts. It highlights the potential benefits of newer products, as well as when it's a good time to perform a review. See how the Ash Annuity Audit can help start a conversation.

How Top Advisors Outperform Client Expectations

It’s easy to build a relationship when you can beat your clients’ expectations. Global low-interest-rate environments are making outperformance difficult, but there's a better way. See how to position assets for income generation and wealth creation, not asset decumulation.