![concept-piece-download-20014-clients-in-their-50s](https://cdn.ashbrokerage.com/uploads/_960x600_crop_center-center_none/concept-piece-download-20014-clients-in-their-50s.png)
This is the sweet spot for LTC sales. Clients in their mid-50s are the most likely to purchase long-term care insurance because they are still earning income, but need to have a solid picture of how their retirement will look. See what to look for so you don’t miss a window of opportunity.