Concept Library

Uncover ideas you can take directly to your clients. Search and filter by business line, topic or type of concept. Download it. Print it. Learn it. Then contact us to discuss how we can help you implement the solution for your clients.

Our concept library is primarily intended for financial professional use only and is not to be reproduced or shown to clients. For pieces to use with your customers, check out the client-approved category.

Insurance Based Fixed Income Return

If you have middle-aged clients looking for term life, a guaranteed universal life policy with a return of premium rider could be a better option. They could surrender the GUL at year 25 for 100% of premiums paid, with the same death benefit coverage as the 25-year term.

LTC Solutions for Clients in their 70s

Many advisors assume that once a client reaches 70 years old, long-term care insurance becomes too restrictive and hard to sell. Higher pricing. Stricter underwriting. But now you can turn tax-deferred dollars into tax-free coverage with a linked-benefit LTC annuity.

Multi-Life DI for Business Owners

Women pay more than men for disability insurance coverage. Blame statistics and underwriting. Fortunately, there are multi-life options that help level the playing field. By purchasing coverage on multiple employees, female business owners can save money while protecting more lives.

Leverage Idle Business Assets with Succession Plan

When a business owner has significant idle cash and no clear succession plan, life insurance can help. A one-way buy-sell agreement, tied to a high cash value policy can help an owner to protect their business while simultaneously increasing value in a low-risk manner.

Your Most Valuable Asset Class

Life insurance may be your client's most valuable asset class. It has tax-deferred growth, tax-free income and a tax-free death benefit, with no annual IRS contribution limits or RMDs. See how the benefits offer risk protection from losses, to lock in gains in a sideways market.

Defined Contribution Deferred Compensation Plans

As a key employee retention strategy, a defined contribution deferred comp plan can be established with select employees. The business owner can design plan options such as implementing a vesting schedule and determining payout terms based on company performance.

Funding Long-Term Care with Idle Assets

For clients with assets that are not generating key income, a great conversation starter is "What is your goal for this money?" If the discussion follows the path we commonly see, a few more questions could lead to a more suitable product solution. Follow this flowchart for more.

SLAT Funded With IUL

With a spousal lifetime access trust (SLAT), one spouse makes a gift to an irrevocable trust using the gift tax exemption. The SLAT names the other spouse as a current beneficiary, which allows the trustee to distribute funds to the beneficiary spouse during their life.

Putting the Work Back Into Working Capital

A company that routinely bids for large contracts needs to maintain a large pool of working capital, usually held in conservative assets. The cash value of life insurance can be counted as liquid working capital for bond underwriting and while providing a better return.

Product Allocation Idea

Clients can withdraw income from any retirement account to provide income, but annuities create an important guarantee that other products do not offer. Check out this multiple-product allocation strategy that combines a SPIA, fixed or indexed annuity and mutual fund.

10 Reasons Employers Should Offer Long-Term Care

Arm yourself with 10 reasons why a business owner should be offering long-term care coverage for their employees. From raising productivity, to streamlined applications and payroll deductions, the message is the same: Employees need LTC coverage and offering it is easy.

5 Simple Steps to Talk About DI

A DI conversation about paycheck protection doesn’t have to be complicated. You just need to be prepared for what clients are likely to say. This five-step plan will give you key questions to ask – and the confidence to bring up disability insurance in your next appointment.