It Doesn't Pay To Delay


Not all retirement products are created equal. Often times, CDs are thought of as the only option to provide security and guaranteed growth in your clients’ retirement portfolios. However, fixed or indexed deferred annuities can offer security, guaranteed growth and tax benefits, which make them a lucrative option to help your clients meet all of their retirement goals.   

Don’t let your clients wait on the sidelines thinking annuity rates are too low. If you factor in the power of tax deferral, as well as benefits such as enhanced guaranteed lifetime income and/or an enhanced death benefit, annuities are going to outperform and will be the clear choice!

For more, check out the example in this flyer from Integrity, one of our insurance carrier partners.

Encouragement in Today's Environment


State of the Nation: Your success is not contingent on a product or a rate!

Sometimes as advisors we can become discouraged with market conditions, especially when our livelihoods could be disrupted by things out of our control. As we continue to see a significant number of pricing decreases from carriers, along with the pressures of our current rate environment, you might be wondering how to keep these challenges in perspective.

First, don’t buy into the mindset that guaranteed products are no longer competitive. Your clients still need your help and expertise to provide better, safe returns on their money. Our solutions remain one of the best alternatives for clients seeking safety, higher rates of return and guaranteed income. According to, there is still a large amount of funds – $13 trillion – earning less than 25 basis points in banks and institutions. And as of last week, the national average for a five-year CD was .79 percent.

Second, in the United States today, there are 20 million more people ages 50 to 74 than there were 10 years ago. That means there are one-third more prime annuity prospects. According to the U.S. Census Bureau, more than half of the Americans in that age group have more than $100,000 in investable assets, and more than one-third have more than $250,000.


Both of these scream annuity opportunity from the rooftops!

Recently released numbers from the LIMRA Secure Retirement Institute show total annuity sales improved 11 percent in the first quarter of 2014, compared to the first quarter of 2013, totaling $57.7 billion.

The sales were driven largely by fixed annuities, which experienced a 43 percent increase in the first quarter, reaching $23.5 billion. Indexed annuity sales also rose 43 percent in the first quarter, totaling $11.3 billion. This proves the opportunity is there, and your clients are responding!

To help your clients succeed, I truly believe the stars are aligned between the intersection of opportunity and strategic partnerships available here at Ash Brokerage. You should call us today to take advantage of both. 

Three overlooked retirement risks


The American College’s Retirement Income Certified Professional (RICP)® curriculum includes a list of 27 risks that retirees face.  Here are three risks that are incredibly important but often overlooked.

1. Forced retirement risk

Your client plans to work until age 66 in order to retire with full Social Security benefits. Unfortunately, a health, family or employment issue forces them to retire at 61. Are they financially prepared to support the lifestyle to which they've grown accustomed?

This happens more often than you would think. According to a recent Gallup® poll, the average American retirement age is 62.

2. Loss of spouse risk

What happens to the family income upon the death of a spouse?  It is imperative to evaluate survivor benefits in pensions and Social Security.

What may feel like a comfortable retirement can become downright terrifying upon the death of a spouse. Income sources are often halved, yet lifestyle costs for the widow(er) remain very similar to those of a couple. The last thing they need to be concerned with is how to replace lost income after the death of their spouse.

3. Legacy risk

Retirement income planning is all about balance. Balancing competing interests is the name of the game.

Think of your financially successful clients and prospects who want to maximize both their retirement income and their legacy assets while minimizing market risk. For them, using income guarantees can result in a more efficient allocation for income (generating the highest guaranteed income with the least amount of assets) allowing the remaining assets to be managed to achieve their legacy goals.

If your clients don’t have the benefit of a crystal ball, shifting these uncontrollable significant risks to an insurance solution is sound advice. We can help you develop a plan to address these risks.


Give us a call, tell us about your client’s situation and let us go to work for you.

Resetting Expectations



Today's advisors continue to be bombarded with negative headlines about fixed income solutions. The media harps on the low interest rate environment to the point that advisors and clients fear making a mistake on timing, resulting in lost opportunity. Reality is, standing on the sidelines is the true lost opportunity. 

What needs to happen for the industry to grasp that we are closer to normal long-term interest rates than we are to low ones? The historical average during the entire 20th century was 4.9 percent. Looking at the past 50 years, the average on the first 25 years was 3.3 percent, and it rifled upward during the late ’70s and early ’80s. The average for the second half of the period averaged only 6.7 percent – double the average in a period that included 15 percent interest and inflation rates. Today, long bonds have yields around 3.5 percent. Clearly, we are closer to normal than many would like us to believe. 

It's time to reset expectations. Today's interest rates remain in line with the amount of risk taken. For clients who want zero risk, fixed annuities and fixed indexed annuities are a great alternative. And, in the unlikely event of skyrocketing rates in the next year, annuities provide a shelter for price depreciation. Let's have meaningful conversations with our clients about the virtue of annuities in our "new normal."

Awareness leads to growth



Annuity Awareness should be an ongoing initiative for our industry – not just a focus in June. I read article after article about the complexities of annuities; however, when we explain to clients that annuities provide guarantees, protection from outliving their income and tax advantages, they easily understand. Advisors who engage their clients in annuity discussions get ahead of the game for several reasons. 

  • An American turns 60 every 7.5 seconds. Think about that statistic for a moment … and, think about the nearly unlimited pool of prospects who are looking for retirement income.

  • The ratio of individuals under age 65 to those above 65 has reduced to 2.9. That means a lot less people are paying into Social Security, which places an undo amount of pressure on our entitlement programs. The need for self-reliance in America has never been greater, and at the same time, our average retirement account balances have never been lower.

  • Third, due to a variety of cultural, lifestyle and medical improvements, Baby Boomers will live 20-30 years after retirement. That is in stark contrast to their parents, who typically lived for only 10-15 years. Given longer life expectancies, discussions about inflation have never been more important. Today’s retirement conversations gain momentum with talk of stable income and growth on a depreciating asset.

In our industry, we spend a lot of time talking about the interest rate environment, regulation, compliance and product training. Regardless of the challenges and perceived impediments, the future holds unlimited possibilities. Americans need our services and products at unprecedented levels. It's up to us to help them. 

Make yourself aware of all the opportunities. Once you consider them, you can't help but want to talk about using annuities to positively change a person's retirement.