Ash Brokerage Announces Spin-Out of JourneyGuide

  • 08/14/2017
JourneyGuide launches as its own company as well as releases their game-changing retirement income planning software.


JourneyGuide™ Retirement Planning Software

After years of research and design, and a very successful beta release, the move is being made to provide laser focus on the software business, allowing JourneyGuide to have a greater impact on financial advisors and their clients.

“JourneyGuide started with a question: Can we prove or disprove that guaranteed income streams improve retirement outcomes? When you ask big, empowering questions, and assemble a world-class team in the pursuit of the answers, incredible things can happen,” said Tim Ash, CEO of Ash Brokerage.

“We believe that spinning JourneyGuide out will allow for the focus needed to maximize the impact that it can have in our efforts to provide advisors with the most powerful retirement income planning tool on the market.”

JourneyGuide CEO Derek Trimble added, “JourneyGuide has been a top priority within Ash for the last several years, given the macro factors that are changing the landscape of retirement. Through the deep relationships that Ash has, we have been able to partner with advisors and firms to really understand the challenges they and their clients face. These partners have been instrumental in the design of JourneyGuide and are the foundation of our customer base as we become a separate company.

“We will continue to have a very close relationship with Ash as we execute our shared mission of helping as many people as possible have the happy retirements they deserve.”

JourneyGuide’s retirement income planning software will be released in the third quarter. In the meantime, interested parties can visit the company’s website – – to learn more.



About Ash Brokerage (
Ash Brokerage, one of the largest independently owned insurance brokerage general agencies in the United States, is committed to making a difference – in business and in lives. Headquartered in Fort Wayne, Indiana, the firm serves financial professionals across the country, offering support and access to a portfolio of solutions for life insurance, annuities, long-term care and disability income.

About JourneyGuide, Inc. (
Designed to be an interactive retirement planning experience for advisors and clients, JourneyGuide improves advisor efficiency and increases client understanding and ownership of their retirement plan. Headquartered in Fort Wayne, Indiana, JourneyGuide’s mission is to provide software that helps advisors move clients from being concerned about their retirement to being confident in it.