3 Keys to Effective Digital Marketing in 2021

February 2021  |  58 minutes

Love it or hate it, 2020 taught us that it’s critical to have an effective online strategy for growing your financial practice. And while this can feel overwhelming, the upside is huge. Imagine potential clients reaching out to you every day because they’ve interacted with your digital content. Picture saving countless hours and money on the tasks that used to require manual effort but are now automated. Reach clients who you would have never had the opportunity to interact with previously. Through a step-by-step approach taught by this month’s guest presenter, Elyse Archer, you'll learn how to:

  • Build an influential personal brand
  • Confidently use video to grow your practice (even if you hate how you look or sound on camera!)
  • Create simple sales funnels that generate a steady stream of new inbound leads every month

Get ready to learn how to grow your financial practice online in 2021 so you can break through new levels of revenue, impact and influence!

Mike McGlothlin
About the Host

Mike McGlothlin, CFP®, CLU®, ChFC®, LUTCF®, NSSA® is a bestselling author, industry-renowned speaker and expert in growth strategies for financial advisors.

Today as the Executive Vice President of Retirement for Ash Brokerage, he leads 65 direct reports who have grown a business line 300% in the last six years and is now one of the largest wholesaling teams in the Brokerage General Agency space.

As a professional guide he can help any financial advisor looking to create exponential revenue growth, to find new clients and better streamline their operations by incorporating his simple methodologies and proven models.

Featured Speaker

Elyse Archer is a founding team member of Brand Builders Group, the She Sells coaching program and an expert digital marketer with experience running marketing campaigns for some of the biggest brands in the world. Prior to Before joining Brand Builders Group, Elyse served as a Partner in an 8-figure international sales coaching organization, where she helped sales professionals achieve their goals.