Sell Less and Advise More: Attract Ideal Clients through Podcasting with Matt Halloran
Matt Halloran and the team at ProudMouth guide financial services professionals in marketing strategies and techniques that allow advisors to become trusted authorities in what they do rather than be transactional sales people. With more than 20 years of experience in the financial services industry, where he has studied the way people communicate, Matt is a financial branding and social media expert. He helps advisors use podcasting to create trust and build rapport with prospects and COIs before they ever meet face to face. In this episode, he discusses how ProudMouth provides advisors podcasting systems, topics and outlines that solve the issues of what to talk about, how to say it and how to remain compliant while boosting advisors’ credibility and getting them noticed in ways that attract more ideal relationships.
Paul Kingsman works directly with advisors who want to grow their protection and retirement income planning practices. Through his speaking, writing and business coaching, Paul helps advisors set up processes to attract quality prospective clients and remain relevant in the ever-changing world of financial services. As a former financial advisor, he understands what works in the real world, teaching practical, actionable solutions to advisors' everyday challenges.