Overcome LinkedIn Overwhelm and Make it Your Business Marketing Machine with Jennifer Darling
Many busy advisors explore using LinkedIn but soon become overwhelmed and confused. After all, isn’t it mainly a job seeker and recruitment tool? And why should they spend their limited time there? LinkedIn expert Jennifer Darling says no businessperson can afford to ignore LinkedIn because it can be a powerful marketing machine for your business if you set up your profile in the right way. In this interview, she explains the three areas to concentrate on including setting up your LinkedIn profile for lead generation, sales and client retention.
Paul Kingsman works directly with advisors who want to grow their protection and retirement income planning practices. Through his speaking, writing and business coaching, Paul helps advisors set up processes to attract quality prospective clients and remain relevant in the ever-changing world of financial services. As a former financial advisor, he understands what works in the real world, teaching practical, actionable solutions to advisors' everyday challenges.