How to tell a tax-efficient planning story


How to tell a tax-efficient planning story

Imagine you’re me. And you have to stand up in front of a room of financial advisors and talk about the tax efficiencies of a certain investment vehicle. At first, everyone is alert and attentive. No one likes taxes, so everyone is ready to learn. 

 

But then? I say the magic word: insurance. People slump in their chairs, check their phones … some even roll their eyes. Maybe just reading this, you’ve already lost some of your excitement. The objections are already flying through your mind: 

 

  • My clients have been burned in the past …
  • It’s too expensive … 
  • It’s too complicated … 

 

Put your prejudices aside. What if, instead of mentioning the word insurance, I asked a simple question: 

 

Is there a better way to own the S&P 500?

 

Would all those planners in the room want to listen? You bet. Do I have your attention again? Good. 

 

No matter your prior experience with insurance planning, I’m willing to bet you’ve never heard the cash value life insurance story the way I tell it. I want you – and your clients – to understand the largely-unused and underestimated impact of IRC 7702, which is the tax code that makes life insurance an incredibly efficient vehicle for saving. 

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Tax-Efficient Planning for the Future

 

About the Author

Tim_Ash_atrium.jpg Tim Ash is known as a visionary in the financial services community. He is an industry leader who envisions a future where insurance is easy, affordable and an essential part of a sound financial plan.  As CEO of Ash Brokerage, Tim has fostered an environment of success with team-focused empowerment and client-centered service. He has built a culture where people not only believe in what they do, but more importantly, they understand the reason behind their efforts.