Protection Products

3 Ways to Heat Up Your Business


The summer normally brings blazing hot temperatures (especially where I live in Texas!) … but business isn’t usually hot for financial professionals this time of year. Yes, summertime can be a slump for many of us. Your clients probably head out on vacation and are usually too busy with activities to stop for meetings with their advisor. Or maybe you need a break yourself and would like to take some time off with your family. 

But, summer doesn’t have to mean slow, and the adage, “Sell in May and go away,” doesn’t apply everywhere. Now is a great time to take advantage of the opportunities life insurance can bring to your business. Here are three ways you can avoid a summer slump: 

  1. Review Existing Policies

    When was the last time your clients’ coverage was reviewed? Their needs, as well as market offerings, can change with time. The Ash Life Audit team can analyze existing policies to ensure they’re still fulfilling your clients’ goals. We find 65 percent of the strategies we review can be improved by either saving your client money or suggesting a change to keep pace with clients’ changing lives.

    A Life Insurance Portfolio Analysis includes an in-depth overview of your clients’ current coverage along with recommendations for improvements. Best of all, there’s no wet signature required, and we do all the heavy lifting, so you can spend your time in in the sun and let us gather policy information. Go ahead and put us to work so you’re geared up and ready for the fall! 

  2. Focus on Tax Efficiency

    Next April seems so far away … but the sting of watching clients write checks to Uncle Sam last April may still be fresh in your mind. Before you forget about the taxes that whittle away your assets under management every year, consider cash value life insurance as a way to soften the blow. Life insurance can be structured as s a non-correlated asset that limits clients’ downside market risk while providing tax-advantaged growth. For the right client, this strategy makes a world of difference come tax season. Ask your Ash RVP how cash value life insurance can protect your managed assets from tax drag. 

  3. Connect with Your Clients’ Families

    Will your clients be getting together with their families in the summer? Good, that’s the perfect time for them – and you – to talk about the future. Industry studies say most beneficiaries will replace you as an advisor when your client passes away – unless you establish a relationship with them, that is. 

Before they have their next reunion or cookout, suggest your clients share their future plans with their families. By making sure everyone’s on the same page, especially when it comes to long-term care planning, they can avoid future discrepancies and will know you’re the person they can turn to for help. You can offer to come flip burgers, or set a meeting at your office while everyone is in town. By simply starting a conversation, you’ll show the whole family that you care about everyone, not just the primary bread-winner. This simple step will bring you closer to the next generation, and safeguard the business you’ve worked hard to build. 


About the Author

As Regional Vice President for Northern Texas, Oklahoma and Arkansas, Dave Pergande is responsible for consulting with financial advisors and providing guidance on defensive planning strategies. David joined Ash Brokerage in 2015 because he believes in an unbiased, client-centric approach to financial planning. He established his foundation of values in the long-term care industry as a wholesaler for Lincoln Financial Group.


A Book Lover’s Top 5 Business Books


Markus Zusak is quoted as saying, “Sometimes you read a book so special that you want to carry it around with you for months after you’ve finished just to stay near it.” I actually do this. It’s as if the very act of holding the book near me will transform it into some type of electromagnetic wave and vibrate at a frequency so specific, only I can catch the transmission. 

If you don’t write in your books, I highly encourage you break the rules and do this. Going back to quote an author or cite a source is so much easier when you’ve taken pen to hand and marked it in the book. Not to mention, there is neuroscience backing our ability to remember things more readily when we write them down. The margins in a book are not there to make it look pretty – they are there for you to use them!

As we celebrate Book Lover’s Day, I have five books which have been toted around from city to city, state to state, and even country to country. These books are great for business owners, but the overall finish can quench the desire to learn something new for anyone. In no particular order …


“Lean In: Women, Work, and The Will to Lead” by Sheryl Sandberg

OK, I’m in social media, so I have to start with social media legend Sheryl Sandberg. Not only does she have an amazing first name, but in 2015, I traveled to Facebook and stood outside her office where it says “Sheryl’s Lair” and decided I wanted to know more about this iconic woman. She is the chief operating officer of Facebook, and her “Lean In” is based on her 2010 TED Talk on the ways women are holding back in business … and in life. My favorite line: “The cost of stability is often diminished opportunities for growth.” In other words, be brave, take risks and embrace the unexpected!


“The Motivation Manifesto: 9 Declarations to Claim Your Personal Power” by Brendon Burchard

Oprah has a net worth in excess of $3 billion dollars. If she hires a life coach, you can bet I’m paying attention. I’ve read every Brendon Burchard book, and “The Motivation Manifesto” reaches down to the depths of who you are as a person and starts creating and digging out that gritty human being we all desire to be. His messages center around: Live. Love. Matter. And he’s not kidding. Read this book and you’ll find yourself highlighting a lot of passages. I give this book to a lot of friends who are starting businesses or new jobs to help them start the venture on the best possible footing. My favorite line: “And so let us ask ourselves, ‘What can be done to improve this world that I influence? How can I help others solve problems and achieve their dreams?’” Never underestimate the potential your impact has on the world as a whole. 


“Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison” by Joe Calloway

Do you know I loved this book so much that I stalked the author until he became my friend? True story! I’ve read this book three times now, and I still see new nuggets each time I lay my eyes on Joe’s words. He is an interactive keynote presenter and trainer, helping to develop effective leadership while improving performance. He’s also an all-around great person to know! I highly recommend this book if you’re trying to differentiate yourself from a noisy crowd. My favorite line: “Most companies never get beyond the talking stage of the decision to go.” Embrace your Nike self and just do it!


“The Age of Dignity: Preparing for the Elder Boom in a Changing America” by Ai-Jen Poo

I was strolling down an aisle in my public library when I saw this book sitting on a shelf – it’s a hidden treasure. If you’re in the business of working with older Americans, have clients with older parents, or potentially sell long-term care insurance or hybrid counterparts, you must read this book. Ai-Jen Poo is the co-director of Caring Across Generations and understands the long-term care dilemmas Americans face today. She also tells the story of her grandparents and their caregivers, and how relates it to what will happen in America in just a few short years. My favorite line: “By 2050, the total number of individuals needing long-term care and personal assistance is projected to grow from 12 million to 27 million.” If the average household is dual income and nobody is at home to care full-time for our loved ones, how will we afford the proper care for them?


“Flirting With the Uninterested: Innovating in a ‘Sold, not Bought’ Category” by Maria Ferrante-Schepis and G. Michael Maddock

This is another tale of stalking authors, but the book was too good to not know who wrote it. Today, I’m honored to call Maria and Mike my friends. They truly understand what we are facing in the financial services community when it comes to the looming disruption that awaits. Much like an earthquake lying deep below the fault lines, disruption is waiting to emerge and shake up the industry I cherish working within. The book will put a fire in your belly to no longer accept how business was once done, and you’ll start to grab hold of your voice and desire to help make change a constant in an industry which desperately needs our help. My favorite line: “If today’s consumers identify with your company because they fully understand what you have to sell and you empowered them to make good financial decisions, you will have laid claim to an area of space that nobody owns yet.” In other words, the world in financial services really is your oyster!


These are only five of the approximately 50 beautiful books I’ve read over the last year. Some are oldies but goodies, and others may sound new to you. The point on Book Lovers Day is to keep the written word alive in your life. Let others’ ideas flow through pen and paper and transform your thoughts, putting new ideas or indentations in your thinking, so you may be a more relevant, and empowered, leader. 


About the Author

Sheryl Brown knows firsthand that social media can amplify your value proposition — and she wants to show you how. As social media engagement manager at Ash Brokerage, she assists advisors and employees with their own social media strategies, and she has been influential in developing a strategic online presence for Ash Brokerage — one that connects to both clients and advisors, positively impacts practices and creates communities aimed at improving the industry. 


Ask an Underwriter: Key To Hep C


Hepatitis C is the most common bloodborne disease in the United States and is also the most frequent type of hepatitis we see in underwriting. What is it? An inflammation of the liver that may be acute and mild, or a more serious chronic type that attacks the liver. 

Hep C virus (or HCV) is spread primarily through contact with blood of an infected person. It’s often called the “silent epidemic” because no symptoms are present until the disease progresses. If not identified early, it may lead to cirrhosis of the liver or liver cancer, which may require a transplant.


Interesting Facts

  • Hep C spreads through contact with the blood of an infected individual, often by sharing needles or syringes; needle-stick injuries in health care settings are also common
  • Less common exposures include sharing personal items that may have come in contact with someone’s blood or having sexual contact with someone infected with the disease
  • Mothers with Hep C can pass to the disease to their unborn children
  • Many years ago, contaminated blood transfusions were another exposure risk; this was prior to the implementation of mandatory testing of donated blood
  • More than 3.5 million people in the United States are affected by Hep C


Staggering Statistics 

  • 75-85 out of 100 people with Hep C will develop chronic liver disease
  • 5-20 people will go on to develop cirrhosis over a period of 20-30 years
  • 1-5 people will die from cirrhosis or liver cancer
  • Baby boomers (those born between 1945-1965) are five times more likely to be infected than any other adults; many were infected before the dangers were known



A few years ago, the outlook for treating chronic Hep C was less favorable. Patients would have to undergo protocols of injections and multiple pills a day with major side effects for almost a year. There would then be a six-month follow-up period to evaluate if treatment was a success. The cure rate was only 50 percent.

But, we’ve come a long way! Due to research in the field, many patients can now be cured with direct-acting antiviral drugs, a less potent combination in one or a few pills for only a few months. Cure rates are about 95 percent for most patients. FDA approved anti-viral drugs include Harvoni, Olysio, Viekira Pak, Zepatier and Daklinza. There also continues to be research for patients who don’t respond well to this new treatment protocol. 


Hep C and Underwriting 

Depending on the type and specific details of a client’s hepatitis history, life insurance carriers will give possible consideration of coverage, some even qualifying without a rating. With the significantly improved cure rates associated with new treatments, we have seen several carriers update their risk philosophy specific to hepatitis with reduced/eliminated postpone periods after treatment and more clients qualifying for non-rated coverage. 

Generally, the most favorable clients include those who have completed treatment with documented stability through interval lab testing, which shows normal liver function results (AST, ALT and GGT). Carriers also like to see an undetectable viral load (HCV RNA or HCV PCR), which measures the amount of virus in the bloodstream.    

Important factors of consideration also include date of diagnosis, disease duration, liver biopsy results (if any), type of treatment (if any), date of last treatment, current/historic alcohol use and overall control/compliance of care.  

To make your next case a little easier, view our Hepatitis Questionnaire with your client, then contact your Ash Brokerage team. We’re ready to help!


Learn More


About the Author

Lisa Oleski has been brokerage underwriting for the past 20 years. She is passionate about treating each case she touches as an opportunity to exemplify the Ash difference, with the ultimate outcome of finding the most favorable solutions for advisors and their clients.


Hepatitis Underwriting

Long-Term Freedom for Families


Editor’s Note: We originally posted this simple, yet thoughtful post a year ago. Because it was so impactful, we decided to publish it again. This year, be sure you talk to your clients not just about their own independence, but the independence of their loved ones. 


On the Fourth of July, we all think about having a day off from work, eating at cookouts, watching fireworks and just enjoying ourselves. It seems as though we’ve quickly forgotten about what the day really means: Independence. 

Now I’m sure everyone reading this thinks I’m going to talk about your clients having the freedom and independence to receive long-term care where and how they want. To be honest, that’s the way I was going to go … Then I started thinking about my mother-in-law and all the struggles she and her siblings have gone through over the past few years as their parents required care … So please bear with me as I take a different approach.


Changing Roles

When it comes to long-term care, I’ve written many times about the consequences family members suffer when their love one chooses to ignore the need for planning. What I’m saying is this: When someone needs extended care, they get it. But, those closest to them get new obligations which they may not be ready for. They are no longer a spouse, child or grandchild – they are likely caregivers, and their loved one is their patient.  

While we all would happily sacrifice everything for our families (or at least I hope), would we ever ask our family members to do the same for us? The only logical answer is no, but clients seem to take this approach every single day. Ask them: 

“If you have an extended care event, would you ask your spouse, children, grandchildren or other loved ones to give up their lives – their independence – to be your caregivers?”

The answer is probably no, but we typically don’t make our clients look at it this way.


Put it in Practice

As we celebrate our great nation’s independence, let’s change the way we have the conversation about long-term care. Let’s talk to our clients about giving their families freedom – freedom to continue to live their lives and not put everything on hold. Just a few simple questions will help them see things in a different light.


Long Term Care LTC

Insurance Awareness: What everyone should know


Your job – and ours – would be a lot easier if everyone knew more about life insurance. Unfortunately, it’s one of those financial tools that’s often neglected or misunderstood. 

Pulling from their experience in the field, our Regional Vice Presidents recently answered a simple question: 

What’s one thing you wish everyone knew about life insurance?

Check out their responses below – they could be a great conversation-starter for your client meeting … or they could even be an eye-opener for you! 



Adam Warner

Simply how inexpensive it can be. Most people overestimate the cost of life insurance by about three times. In reality, you can potentially protect your loved ones or business and provide peace of mind for less than the cost of your cable or cell phone bill. What’s more important to you, flipping through 300 channels or protecting your family?

Gary Cyr

I wish people understood that shopping for life insurance isn’t about finding someone to run you the cheapest quote. It’s about finding someone to take your actual medical file (paramed exam and attending physician statements) to the insurance carriers and highlighting all the positives you have to negotiate lowest premium you can personally obtain.

David Pergande

Many people approach life insurance from the wrong direction. It's not a car or a television or tickets to a movie – it's a strategic tool. At the end of the day, everyone should plan for an unexpected death. Life insurance is not always the answer, but it is often the most efficient way to protect your family's quality of life should that happen. The beautiful thing is these vehicles are becoming more flexible, so you're often able to mitigate more than one area of exposure with one purchase. 

Kevin Orth

We all insure “things” – cars, homes, boats, motorcycles, etc., and may not ever “use” the coverage.  I think we would all agree that people are more important than things, so why not insure more lives?! We know we will “use” the life insurance!

Sharlene Woerther

Life insurance is not an option. It is peace of mind. If you have a family, a business or a favorite charity, life insurance is the perfect solution to protect those who depend on you.

Kevin Harty

Life insurance is really about providing people peace of mind – it is an act of love. No other product can ensure your loved ones are financially secure, provide educational opportunity, help pass on a legacy to future generations and provide living benefits should you need them. It is the single most important tool in putting together your financial plan.

Liz Gibbons

You don’t want to think about it until the inevitable happens and it’s too late. One simply MUST include insurance in their financial plan.




Mike Pompei

Simple: That you don’t have to die to use its benefits.

Erika Ghaffari

Life insurance is not a death sentence, and you don’t always have to die to benefit from it. Life insurance is not here to stop you from living your life – it’s here so you can live continue to live your life to the fullest, your way.

Shane Kimmel

I wish everyone knew there is more than one use for life insurance. As products adapt and change in the financial space, why is life insurance overlooked and not viewed as evolving too? The financial services industry is about leveraging the assets you have to protect yourself and family from any unforeseen and negative events. With life insurance now being able to pay for long-term care and chronic illness events, solve estate tax issues, grow money and distribute it tax-free, etc., the proper solution can be beneficial for all.

Bobby Pesakoff

I'm all about living benefits ... I think more people need to know about the ways they can use life insurance to protect their families and businesses in situations that don't involve death – chronic illness, critical illness, long-term care, and waiver of premium are under under-utilized.

Steve Sangeorzan 

Couples retiring at 65 will experience $220,000 of lifetime health care costs, according to Fidelity Investments. Life insurance with long-term care and chronic illness riders can provide protection for those expenses.




Damon Strickland

Life insurance is a diversification tool! Diversification isn’t just about bonds, stocks and cash – it also includes the rest of your financial portfolio, which are products outside of bank accounts and retirement plans. Diversifying your income stream and overall risk are two pillars when it comes to a comfortable financial plan. You may be exposed to risks you were not even aware of. Have a plan that is consistently flexible and you can win most situations – life insurance can help you do that!

Steven Jessup

I think folks need to understand life insurance is no longer just a death benefit/protection product. Where else can you get tax-free growth/income, and yes, eventually a tax-free wealth transfer without income limits, age restrictions, IRS imposed penalties, etc.? It's another tool to help manage YOUR life ... not just other people's lives after your death. 

Jaie Locke

One of the more notable improvements to life insurance has been the integration of fully guaranteed death benefits with the strong potential for cash value accumulation. Today, we're fortunate to have many products that can provide both benefits simultaneously and, as a result, give customers more flexibility and options as they log miles down the road of life. You really can have your cake and eat it too!

Mark Doherty

I wish every advisor or wealth manager had the experience and satisfaction of seeing the benefits of life insurance in action. Whether it’s loans offering financial flexibility, living benefits for long-term care or chronic illness, replacement of income due to an untimely death, the liquidation of a deceased partner’s equity in a business for their family, or the retention of a business and/or estate’s value through the payment of estate taxes, insurance coverage can change lives.

Matthew Anderson

You don’t always have to die to benefit from owning life insurance. Life Insurance can create a unique tax efficiencies that make owning it crucial to any financial plan, protecting our financial wellbeing from many uncertainties during our retirement years.   

David Smitherman

People don’t like what life insurance is … but they like what life insurance does. It’s often a scary and unappealing topic of conversation, but do your family a favor to sit down with your financial advisor to learn more about what life insurance can provide – immediate estate creation, cash at a discount when it’s needed most, tax-deferred growth, tax-free income potential, long-term care living benefits, and more!

Adam Schaefer

I think a lot of people only see life insurance as a death benefit product that is “sold” to them, but really it’s a tool that can help solve the client’s overall goals and needs. It’s important to meet with an advisor so they can find out what keeps you up at night, what is important to you – whether it’s saving for retirement, funding your kids’ college education, estate planning, protecting your loved ones if something were to happen, long-term care or whatever it is … life insurance could be an incredible tool to solve those needs.

Jason O’Barr

The one thing that wished everyone knew about life insurance is the full extent of its capabilities. What other financial product can protect your family, protect your business, and provide supplemental income for your retirement?! And by the way, did I mention that most of the time that’s on a tax-free basis?