You put long-term care at the bottom of your client agenda – again. You avoided it. You decided, “It can wait.” But can it really? Or, more importantly, what are the costs of waiting?
There’s a lot of change in the long-term care market, but two facts will always be certain:
The best time to create a plan isn’t 60 or 70. It’s actually 40 or 50. In fact, the average buyer is in their mid-50s. These clients are seeing their parents deal with extended care and it’s front of mind. They don’t want to pass that burden to their own children.
Don’t wait. Here are some questions to ask at your next client meeting:
We’ve discussed nearly all of the most common client concerns when it comes to discussing long-term care
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