Industry Trends

Year in Review: The numbers that mattered in 2017

• By Tim Ash, CEO
• 12/29/2017

In business, it’s easy to get caught up in the numbers. Sales goals, margins, expenses, etc. – a lot of those reports come across my desk. But as 2017 comes to a close, I find myself focusing at some figures more than others. 

Inspired by Dave Sheridan at Protective Life Insurance, I wanted to share some data that maybe doesn’t get as much attention as it should. Here are three numbers:

• 28,498
• $16.6 billion 
• 6,866

I’ll give you a couple hints. The first and third figures come from all lines of business combined. The second is from our life insurance division. You don’t have to guess – here are the stories behind them. 

• Ash Brokerage protected 28,498 people in 2017. That’s nearly 30,000 lives impacted by our work. If you add in the families of those individuals, the number is exponentially bigger. The peace of mind we provide is immeasurable. 
• We placed $16.6 billion in life insurance face value. That’s $16.6 billion to help families in times of crisis. To pay for college. To keep them in their homes. To let them continue on without their loved ones. It’s truly priceless. 
• The last number is YOU, our advisors. We had 6,866 advisors submit business with Ash Brokerage in 2017, and we couldn’t be more grateful. Without you, those other figures would not exist. You’re the ones on the front lines, caring for your clients. Thank you. 

As we embark on a new year, these numbers will stay etched in my mind. We’re in this business because we care. It’s not always easy, but it is always worth it. Every. Single. Day. 

I’ll leave you with some words that I’m sure you’ll read again and again in 2018 … these words are my promise, and the promise of every person on our team: Whatever the question, whatever the need. Ash Answers.