Industry Trends

Random Thoughts: Goal Setter vs. Goal Achiever


As the holiday season approaches, we're getting to that time of year when people start to reflect on their accomplishments and decide on their resolutions for the coming year. 

For most people, this is a very reactive process. Weight gain, a poor job performance, being unlucky in love, or just frustration about mounting debts causes them to set a new goal they are bound and determined to accomplish. For most, after a few weeks of toiling away at their new initiatives, they slip back into their old habits, failing to accomplish their goals that were so important only a few short weeks ago. 

I've been on this roller coaster many times in my life and would like to share a few learnings that I hope will help you not just be a goal setter, but become a goal achiever.

To start, I believe goals need to be very specific, measurable, and have a limited time horizon. For example, instead of saying, "I'd love to travel in Europe," a more detailed pronouncement like, "I will spend a week in Paris with the family while the kids are on winter break this year," is more likely to stimulate you to act. 

It's also important not to try and bite off too much at one time. I try and stick to three or four goals at any one time, then move on to another once I've accomplished one. 

That's another thing – goal setting is not a one-a-year activity. Living with your written goals on a daily basis dramatically increases the chances of success. 

Goal setting does not have to be scary. Keep it simple, be specific and track your progress often. These simple steps will help you become a goal achiever. I look forward to hearing your stories and providing any support I can.

About the Author

As executive vice president of life sales distribution, Bob Klein is responsible for all of Ash Brokerage’s life, long-term care and disability income insurance sales. He is driven by his desire to help others get the most out of their natural gifts, and he gets the most satisfaction from seeing others grow and succeed.

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