What to Focus on for Growth


What to Focus on for Growth

You want to grow your business, but you’re not sure where to start. For many, it can be hard to focus in on a course of action. And, once an action has been set in motion, even harder to have the endurance to see it through.

Does any of this sound familiar? You have clear ideas of what you want to achieve. And you have not-so-clear ideas of how to get there. So you try one marketing plan for a couple of months, second guess yourself, switch gears and start something new. And then repeat. Before you know, time has passed with no real growth to show for it.

The real question to ask yourself is: What’s the one thing that can really be meaningful to clients and that they can grasp onto?

When trying to answer that question, there’s a temptation to make a list. But there’s really just one simple thing that you need to focus in on to grow your business, and it’s not a magic wand. It’s also not something that’s easily measured, so I don’t have a lot of analytics to share. The answer? Focus on adding value.

With a strong focus on providing value, it is possible to grow your business, attract quality people and remain relevant in the greatest shift from the workforce to retirement that we’ve ever seen.

According to Bob Burg and John David Man’s book The Go-Giver, value is defined by making sure that you give more value than you take payment. And it doesn’t matter how that value is delivered. It can be delivered virtually, face-to-face
or through written communication.

Delivering value makes a difference at any time, but even more so now, while we are challenged with a global pandemic.

You might be wondering about measuring value. How do you quantify it? Use these five areas to determine if you are providing value:

  1. Do you have excellence in your process?
  2. Is your process repeatable and consistent?
  3. Can you pay attention to certain areas of that process?
  4. Are you delivering empathy? And then,
  5. Are you going above and beyond and showing appreciation to your clients?

By focusing on those five things, the fifth one in particular, you can develop significant metrics to determine your success. And stay with us. Over the next few weeks, we’ll provide an in-depth look at each of these five areas.

But you don’t have to wait. If you’d like more information about how we can help you grow your business, click below to schedule a transformational call. We’ll help you learn how to remain relevant in this great shift from the workforce to retirement.