On Nov. 10, 1969, Joan Ganz Cooney debuted a new children’s program on public television. Up to that point, she’d been a documentary filmmaker. However, her true love was education-based television, and she wanted to create something that would resemble the highly popular “Rowan and Martin’s Laugh In.” She hired a gentlemen named Jim Henson to create puppets – “Sesame Street” was born.*
Many of us grew up with Jim Henson’s characters, and they still resonate today. “Sesame Street” probably taught you about letters and numbers, and could also teach you a thing or two about selling. The show’s success can be attributed to several of Joan’s strategies:
When working with clients, think how you can use those elements to be successful:
Simple usually wins. Think about making things “Sesame Street simple” for your clients to understand. It will improve your communication and your impact.
*Morning MoneyBeat Factoid, Wall Street Journal, Nov. 10, 2015
Mike McGlothlin is the Executive Vice President of Annuities at Ash Brokerage. His strength is helping advisors become more efficient and effective in their businesses. He and his team provide income-planning solutions focused on longevity and tax efficiency, and they also assist advisors with entering defined-benefit termination planning and structured settlement markets.
© 2018 Ash Brokerage LLC.