There’s a common struggle I hear from advisors across the country, and that’s how to effectively prospect. Do you have a proven formula for bringing quality people to your firm? And if yes, has it survived the pandemic? For most of us, it’s tougher than ever to gain the trust of prospects and get them to choose our firm.
Like or not, today’s environment is digital. Your prospects’ first stop is your website. Your digital marketing is your first impression. And it needs to be strong enough to encourage prospects to call. A truly successful website can be a lead magnet. But an unsuccessful website creates just another obstacle to overcome before a prospect picks up the phone to call.
A really good website creates an opportunity for the lead generation needed to grow our business, attract quality people and remain relevant in the greatest shift from the workforce to retirement that we’ve ever seen. And although it can take hard work to get your website exactly the way you want it, there are a few easily avoidable mistakes I want to share. Knowing what not to do is almost as important as knowing what to do.
The digital can seem overwhelming. But in just three simple steps you can make changes that turn your homepage into something that helps your business instead of an obstacle to be overcome. And, if you need help getting started, a full day of training with StoryBrand is exactly what you need. If you are interested in a future workshop in 2021, please text StoryBrand to 72345.
Turn your website from an obstacle into a lead magnet. You’ll attract quality people, grow your business and remain relevant to your clients and the greatest shift from the workforce to retirement that we’ve ever seen.
© 2018 Ash Brokerage LLC.