It’s a new year with new challenges and new opportunities. But even as we set resolutions and think about how we want to change, as financial advisors, the need to maintain balance stays the same. The question remains: How do you find the right mix of advisory and commission-based products in relation to what is best for the client?
Before I answer that, let’s look at what we’re dealing with — specifically, dramatic shifts in our country that continue to affect retirement income planning. You’re probably aware of these shifts, but it’s worth identifying them.
Together, these shifts paint, if not a bleak picture, certainly a more challenging one.
Advisors will have to create more income, for longer periods of time, with fewer assets, than ever before.
What it really means is that you, like other advisors, are left trying to figure out how to drive value in your business by increasing recurring revenue. And, at the same time, you’re responsible for addressing your clients’ retirement outcome with non-advisory products. Piece of cake, right?
Fortunately, the answer can be found in a single strategy. And it’s one I’ve talked about before.
Our industry needs to behave, act and think differently than ever before if we’re going to help Americans secure their financial future. It’s time to execute on Income Alpha strategies that both increase the outcomes for many Americans while creating a long-term increase in revenues and assets under management.
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How it works
It can be summarized in three simple steps. The strategy employs:
The benefits can also be easily pinpointed. The strategy results in:
Start 2020 off with a win-win-win strategy and get that much closer to transforming your business. Find out more.
Deploy strategies that let you generate more income, with fewer assets, while maintaining the value of your business.
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