“Everyone has a will to win; few have a will to prepare to win.”
–Bob Knight, former Indiana Hoosiers basketball coach
With the new U.S. Department of Labor (DOL) rules coming into effect next year, many financial professionals are asking, “What do I have to do to comply?” I think the better question is, “What should I be doing to prepare?” Instead of solely focusing on what you must do, go a step further. Determine how you can enhance your business to not only comply, but also excel above the competition.
While many uncertainties about the new rule remain, the DOL has indicated its willingness to provide guidance throughout the implementation period. However, the six items above will serve as a foundation for thought and action as the specifics are gradually clarified.
Preparing to win is more important than the desire to win. Use the DOL’s implementation period to assess your business model and develop new strategies to deliver meaningful client solutions. Focus on improving methods of distributing products and services for future success.
Mike McGlothlin is the Executive Vice President of Annuities at Ash Brokerage. His strength is helping advisors become more efficient and effective in their businesses. He and his team provide income-planning solutions focused on longevity and tax efficiency, and they also assist advisors with entering defined-benefit termination planning and structured settlement markets.
© 2018 Ash Brokerage LLC.