Crossing the Bridge, Together

Crossing the Bridge, Together

All month long, we’ve been talking about Social Security and the many ways it could impact your clients. But have you thought about how it could impact their families?


By now, you’ve hopefully read our Crossing the Bridge white paper, which explains how you can use an annuity to delay Social Security benefits and maximize your clients’ retirement income.* Maybe you’ve also taken a look at our JourneyGuide™ planning software, which literally shows the impact of delaying benefits to age 70. 


Aside from increased income and improved portfolio performance, there are collateral benefits to optimizing Social Security income. Typically, your client is trying to get as much income as possible and as early as possible. Help them consider all their options – and the impact on those they care about –before they make a potentially irreversible decision.  


  • First of all, taking Social Security income at age 62 means that the benefit will be reduced by 25 percent for someone eligible for full retirement at age 66. If they were to wait until age 70, their benefit would be 32 percent above their full retirement age. That equates to a 76 percent increase over the income received at age 62. That’s significant! 


  • Your client’s Social Security decisions will also impact their spousal benefits. So, at the death of the primary insured, the beginning income for the spouse would be 76 percent higher in many situations. Also, the impact of cost of living increases on both benefits should not be overlooked. This is a key consideration as you look to leverage some of the many options available in Social Security for couples. 


  • Another consideration is when there are young children involved. With more adults having children later in life, you must consider the impact on their family at retirement and at the death of the primary insured. A delay can add significant dollars to those households with younger children still at home. Children with disabilities need consideration, too. 


There are numerous strategies to maximize Social Security for your clients, especially married couples. Take time to sit down and listen to their concerns and legacy plans. It’s highly likely that the proper choice of Social Security options can make a big difference for them and their families. 


Winning Strategy

Learn all the options with Social Security and look to maximize the primary insured’s benefits. For their own needs, and the needs of their loved ones.  

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Craving More?

We sat down with Jim Blair to talk about unique situations around Social Security your clients may be facing.

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About the Author

Mike McGlothlin is a team leader, retirement industry activist and disciple of Indiana Hoosier basketball. In addition to being EVP of retirement at Ash Brokerage, he is a sought-after writer and speaker. His web series, “Winning Strategies,” provides insight and motivation for financial advisors in many forms – blogs, books, videos, podcasts and more. You can get his latest book, “Winning Strategies: The New Rules of Retirement Planning,” on Amazon. 


*Ash Brokerage, “Crossing the Bridge: How to Fill the Income Gap Between Early Retirement and Maximum Social Security,” Updated April 2018: