Annuity Awareness should be an ongoing initiative for our industry – not just a focus in June. I read article after article about the complexities of annuities; however, when we explain to clients that annuities provide guarantees, protection from outliving their income and tax advantages, they easily understand. Advisors who engage their clients in annuity discussions get ahead of the game for several reasons.
In our industry, we spend a lot of time talking about the interest rate environment, regulation, compliance and product training. Regardless of the challenges and perceived impediments, the future holds unlimited possibilities. Americans need our services and products at unprecedented levels. It's up to us to help them.
Make yourself aware of all the opportunities. Once you consider them, you can't help but want to talk about using annuities to positively change a person's retirement.
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