Annuities

Trust and reputation


Annuities

Professionals have advice for everything, it seems. In the game of golf, they tell you to keep your head down. In real estate, it’s all about “location, location, location.”

In sales, trust and reputation are key to not only creating new relationships and helping new clients, but also in maintaining your current book of business. 

As an insurance producer, how does trust and reputation help you find new clients? Well, primarily by referrals. Successful producers are trusted and own a good reputation, therefore their clients may be more inclined to recommend them to other people.  

But what about your current clients? As their advisor, you can build even more trust, and grow your reputation by making annual policy reviews a must-do in your practice. What are the advantages of annual reviews?

  • Identifying any new client goals 
  • Reviewing beneficiaries to ensure accuracy
  • Looking for life-changing events that may change their needs and/or contract
  • Reviewing performance of current contracts
  • Implementing any reallocations
  • Reviewing lifetime income goals
  • Creating referrals

I am certain there are many more reasons to include annual reviews in your practice, and I would like to include one more: You will likely surpass your clients’ expectations by showing them that you really do care. You will increase your persistency, and will grow your reputation and trust in your community.

Remember, head down in golf, location in real estate, and trust and reputation in sales!

Sales Prospecting