The Ash Brokerage Annuity Hub, powered by Luma Technologies, makes it easier for you to select and position an annuity with your clients. Through custom filters and comparison tools, you'll know exactly which combination of product, rider and crediting strategy to run in a client-approved illustration — just once — complete with documentation on suitability.

Identify the Best Carrier

Access a centralized source of accurate, up-to-date data across all annuity types, including FIA, RILA, Fixed, and SPIA/DIA

Compare Performance

Get a side-by-side look at annuity products, income riders and crediting strategies, including growth and income projections.

Find the Efficient Frontier

Visualize account value, predicted income and improved allocation options to maximize return at a given level of volatility.

Apply Seamlessly

Pre-populate client and product configurations directly into your Firelight electronic application with the click of a button.

Start a Comparison Today

Access your Ash Advisor Portal, then click the Annuity Hub tile on the homepage to start configuring product options and see the projections for yourself.

Configuring Annuites with Annuity Hub Powered by Luma
Platform Training
Using the Annuity Hub

Watch this 30-minute training to learn how to:

  • Compare and test annuity product options, rates and riders
  • Quote multiple annuity types with centralized rate data
  • Configure annuity allocations to find the efficient frontier
  • Streamline the application process
  • Access pre-approved product marketing material and training

Fewer false starts. Better results. Discover how Luma through Ash can give you a competitive edge for annuity sales.

Walkthrough Videos
See the Annuity Hub in action!
Retirement Solutions
Introducing Luma - Powering the Ash Annuity Hub
Luma’s annuity technology platform removes industry challenges that financial professionals face when trying to offer annuities for their clients.
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2 minutes
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Selecting-a-Product-and-Rate-Annuity-Hub
Retirement Solutions
Selecting a Product and Rate - Annuity Hub
Checking annuity rates is easier than ever through Ash’s new Annuity Hub, powered by Luma Technologies. Access a centralized source of accurate, up-to-date data across all annuity types, including FIA, RILA, Fixed, and SPIA/DIA.
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4 minutes
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Configuring-Product-for-the-Efficient-Frontier-Annuity-Hub
Retirement Solutions
Configuring Products for the Efficient Frontier – Annuity Hub
It’s easy to maximize return at a given level of volatility through Ash’s new Annuity Hub, powered by Luma. Using the same methodology as the NAIC, charts let you visualize account value, predicted income and combinations of crediting strategies.
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5 minutes
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Comparing-Head-to-Head-Performance-Annuity-Hub
Retirement Solutions
Comparing Head-to-Head Performance - Annuity Hub
Compare annuity different products, income riders and crediting strategies side by side, including growth and income projections. It’s great for documenting suitability, helping you land on the optimal product before ever running an illustration.
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4 minutes
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Put an expert to work for you

It’s our job to make sure that everything works — both now and in retirement. Let us show you that whatever the question, whatever the need, Ash Answers.

Frequently Asked Questions
Questions? Ash Answers.

Some of our most common questions are below. If you have additional questions, please contact the team below or reach out to the Annuity Case Design team.

How do I access the Annuity Hub?

Access the Ash Advisor Portal. Once logged in, click on the "Annuity Hub" tile on the homepage and a single sign-on will take you into the Luma platform. Once there, you can choose “Product Marketplace” to start comparing products and rates.

What is Luma?

Luma Financial Technologies began over 10 years ago with a mission to create a fully customizable, multi-product, multi-issuer, carrier-neutral platform that would take the hassle out of managing complex financial products. Their platform has earned Luma the privilege of partnering with some of the largest financial institutions in the world — helping originate over $25B annually. With their new annuity platform, you can learn, order, configure, and track annuity products in one place.

Luma and Ash Brokerage have a partnership to provide you with the best in annuity technology but are not affiliated.