All month long, we’ve been talking about Social Security and the many ways it could impact your clients. But have you thought about how it could impact their families?
By now, you’ve hopefully read our Crossing the Bridge white paper, which explains how you can use an annuity to delay Social Security benefits and maximize your clients’ retirement income.* Maybe you’ve also taken a look at our JourneyGuide™ planning software, which literally shows the impact of delaying benefits to age 70.
Aside from increased income and improved portfolio performance, there are collateral benefits to optimizing Social Security income. Typically, your client is trying to get as much income as possible and as early as possible. Help them consider all their options – and the impact on those they care about –before they make a potentially irreversible decision.
There are numerous strategies to maximize Social Security for your clients, especially married couples. Take time to sit down and listen to their concerns and legacy plans. It’s highly likely that the proper choice of Social Security options can make a big difference for them and their families.
Learn all the options with Social Security and look to maximize the primary insured’s benefits. For their own needs, and the needs of their loved ones.
We sat down with Jim Blair to talk about unique situations around Social Security your clients may be facing.Watch Now
Mike McGlothlin is a team leader, retirement industry activist and disciple of Indiana Hoosier basketball. In addition to being EVP of retirement at Ash Brokerage, he is a sought-after writer and speaker. His web series, “Winning Strategies,” provides insight and motivation for financial advisors in many forms – blogs, books, videos, podcasts and more. You can get his latest book, “Winning Strategies: The New Rules of Retirement Planning,” on Amazon.
*Ash Brokerage, “Crossing the Bridge: How to Fill the Income Gap Between Early Retirement and Maximum Social Security,” Updated April 2018: http://go.ashbrokerage.com/WC2017-07-RET-Bridge_LP-Content.html
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